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Here's How You Could Have Your Entire Lowticket Offer With Upsells Mapped Out So You Can Acquire High-Ticket Clients For Free Details of this One-Time-Deal Below 👇
The Kit shows you exactly what's blocking sales so you can fix conversion before you scale, not after you've burned through your budget.
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Every day you don't know what's broken is another day you're paying for traffic that leaks.
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WHO IS THIS FOR?
You're a wellness eCommerce founder with a product you believe in.
Traffic's coming in. But sales? Inconsistent at best.
You've tweaked the product page. Changed headlines. Run A/B tests. Asked your team for opinions. Nothing moves the needle.
Meanwhile, you're watching competitors with worse products convert at 3%. You're stuck at 0.9%. And every month, you're paying for traffic that should already be worth more.
You don't have a product problem. You have a conversion problem you can't see.
And until you diagnose what's actually blocking sales, more traffic won't save you.
WHY WHAT YOU'VE TRIED HASN'T WORKED
Here's what most wellness founders miss:
You're guessing instead of validating.
You think it's the product page. Or the pricing. Or the ad creative. So you make random tweaks based on internal opinions, not customer truth.
But the real issue? You don't know what your customers need to believe, fear, or see before they buy.
So you're fixing symptoms, not root causes.
The Hidden Obstacles Killing Your Conversions:
The Hidden Obstacles Killing Your Conversions:
Trust leaks - Your site doesn't signal credibility at the moments that matter most. Visitors land, scroll, and leave because they don't trust you yet.
Messaging gaps - You're talking about features. They want transformation. Your value proposition doesn't land because it's not validated against what they actually care about.
Product page friction- Hidden objections, unclear differentiation, weak social proof. Your product page isn't selling. It's defending.
Checkout issues - Unexpected costs. Confusing flow. Lack of reassurance. They're ready to buy, then they bounce.
Retention blindspots - You're focused on acquisition but ignoring the leaks in your retention strategy. First-time buyers don't come back.
Every one of these problems is invisible until you audit for it.
And every month you delay fixing them, you keep paying for traffic that converts like it's 2019.
VALIDATION-LED CRO BEFORE YOU SCALE
The structured diagnostic tool that uncovers exactly what's blocking your conversions across six critical areas tailored to your wellness eCommerce store, without hiring an agency or waiting weeks for answers.
This isn't guesswork. It's not another generic CRO checklist.
It's the same validation-led approach that's lifted conversions from 0.9% to 3.6% in six weeks, generated over $1M in revenue for wellness brands, and turned invisible conversion problems into visible, prioritised fixes.
You'll walk through a step-by-step audit process that uncovers:
What customers need to believe before they trust you enough to buy…
Where your messaging is misaligned with what they actually care about…
The hidden friction points killing your add-to-cart and checkout completion rates…
The trust signals you're missing at every stage of the funnel…
The retention gaps costing you repeat customers…
Then you'll get a Fix-This-First plan a prioritised roadmap based on what will move the needle fastest.
No more random tweaks. No more wasted time. No more scaling a broken funnel.
Validation first. Scale second. Profit always.
WHAT'S INCLUDED IN THE KIT?
Because let's face it you already know your product is good.
Your customers love it. You've got reviews. You've got traffic. You might even have decent add-to-cart numbers.
But something isn't clicking.
People browse… and leave. They add to cart… and abandon. They buy once… and disappear. And the worst part? You can't tell why.
You've tried tweaking your homepage. Swapping headlines. Adding trust badges. Running a new ad angle. Maybe you even hired someone who told you the site "looks great" and left you with a list of generic recommendations that didn't move the needle.
And every time you sit down to "optimise," you're staring at your Shopify dashboard thinking… where do I even start?
Here's the truth nobody talks about in the wellness eCommerce space:
It's not a traffic problem. It's a diagnosis problem.
You're not short on visitors. You're short on clarity about which fixes will actually move revenue and in what order.
Random tweaks don't compound. They just burn time and create more confusion. What you need is a system that tells you exactly where the friction is, ranks it by impact, and gives you a clear plan you can execute this week.
Here's what that means for you:
A clear, prioritised action plan so you stop second-guessing every change and start making decisions that move revenue…
The exact trust and proof gaps your customers are hitting before they buy because in wellness, hesitation kills conversion faster than anything else…
A friction audit across your entire purchase journey from homepage to PDP to cart to checkout so you can see exactly where people drop off and why…
Specific copy rewrites and templates for the sections that matter most headlines, benefit blocks, FAQs, objection handling so you're not staring at a blank page…
A process to show you how to rank every fix by impact vs. effort so you know which 3 changes to make this week and which ones can wait…
Retention basics that most founders completely ignore the email, SMS, and repeat-purchase drivers that turn one-time buyers into customers who come back without you spending another dollar on ads…
This isn't another course. It's not a webinar. It's not a 47-page PDF full of theory.
It's a working diagnostic tool. You sit down, run the 6 steps, and walk out with answers.
We're not giving you another "best practices checklist" pulled from a blog post…
Or asking you to "just A/B test everything and see what sticks"…
Most founders don't have a conversion problem. They have a prioritisation problem.
They know something is off. They just don't know what to fix first. So they fix everything at once, get overwhelmed, and end up changing nothing.
The top-performing wellness eCommerce brands don't guess. They diagnose. They prioritise. And they fix the highest-impact issues first which is exactly what this kit is built to help you do.
And once you've completed your audit and have your Fix-This-First plan in hand, implementation becomes simple. You open the plan, pick the top fix, follow the playbook, and make the change. Then move to the next one.
No more "I think the homepage might be the issue." No more "maybe we should try a new theme." No more wasting a month on a redesign when the real problem was your PDP copy and a missing guarantee.
You'll know. And you'll fix it. In the right order.
Which means the traffic you're already paying for starts converting better this week.
Instead of pouring more money into ads hoping the next campaign is "the one," you'll be squeezing more revenue from every visitor who's already landing on your site.
Which is how you stop the cycle of chasing new traffic to replace the customers you keep losing and start building a store that actually compounds.
HERE'S EVERYTHING INCLUDED
The 6-Step Audit Framework
The proprietary conversion diagnosis system, structured into six clear steps that cover every layer of your customer's buying journey:
Step 1: Trust & Proof- Are you giving customers enough reason to believe?
Step 2: Clarity & Messaging- Does your site communicate value in seconds?
Step 3: UX & Friction- Where are people getting stuck or confused?
Step 4: PDP & Offer Architecture- Is your product page actually selling?
Step 5: Cart & Checkout- What's causing abandonment at the finish line?
Step 6: Retention Momentum- Are you giving buyers a reason to come back?
AI Prompt Pack (Copy-Paste Ready)
A complete set of pre-built prompts designed to audit every key page of your store homepage, product pages, cart, and checkout. These aren't generic ChatGPT prompts. They're engineered to keep AI responses specific, actionable, and grounded in her
framework. Use them to identify trust gaps, spot friction, generate copy rewrites, and build your prioritised fix list all in one sitting.
Scoring & Prioritisation Sheet
Score each of the 6 audit steps from 1 to 5, then map every issue on an impact vs. effort matrix. The output: your Top 10 fixes ranked, with the Top 3 flagged as "do these this week." No more guessing what matters most.
Implementation Toolkit (Templates + Checklists)
A library of conversion building blocks you can apply to any wellness eCommerce store. Includes page-section checklists (Homepage, Collection, PDP, Cart, Checkout) and a checklist of what each page should contain to improve conversions. You use these alongside the audit prompts and prioritisation sheet to turn your Top 10 fixes into specific on-page changes.
Fix-This-First Action Plan Template
Fix-This-First Action Plan Template Walk away with a prioritised roadmap. You'll know exactly what to fix, in what order, and why. No more paralysis. Just clarity and momentum.
AND YOU'RE ALSO GETTING THESE BONUSES…
Post-Purchase Flow Starter Map
Most founders optimise everything before the sale and completely ignore what happens after.
This is why retention is weak and growth resets every month. This starter map walks you through the critical first 14 days after purchase what emails to send, when to send them, what to say, and how to turn a first-time buyer into a repeat customer. It's not a full email marketing course. It's the minimum viable retention engine that stops the biggest leaks in your post-purchase experience.
"Is My Store Leaking?" Quick Diagnostic Checklist
Before you even open the full audit, run this 5-minute checklist to identify the most common (and most damaging) conversion and retention leaks in wellness eCommerce.
Think of it as your triage tool it tells you whether you've got a surface-level issue or a structural problem, so you know what to expect when you dig into the full 6-step audit.
HOW DOES THE DIY AUDIT KIT WORK?
Get your complete conversion diagnosis and ranked Fix-This-First plan in just 3 steps…
Step 1:
Run the Audit
Open the 6-Step Audit Framework and work through each step on your live site.
The AI Prompt Pack does the heavy lifting just copy, paste, and follow the prompts. Most founders complete the full audit in 60–90 minutes.
Step 2:
Score and Prioritise
Use the Scoring & Prioritisation Sheet to rate each area and map your fixes on the impact vs. effort matrix. If you use Shopify I’ll show you how to identify the exact funnel leaks and prioritise accordingly. You'll walk away with a ranked Top 10 list and your Top 3 "fix these this week" priorities clearly identified.
Step 3:
Implement Your Top Fixes
You’ll get access to my little black book of my fave people to help with UX, Dev, Klaviyo and other changes.
That's it. No waiting. No calls to book. No agency onboarding. You can have your Fix-This-First plan finished before the end of today.
Step 1: Run the Audit
Choose monthly ($27) or annual ($199) membership and immediately access the complete training platform. Watch the welcome orientation showing exactly where to start based on your goals and current skill level. Begin your first gender-specific warm-up routine and watch the foundational lessons explaining WHY high notes have been hard for you. By the end of Day 1, you'll understand what you've been doing wrong and have a clear roadmap forward.
Excellent based on DOZENS OF reviews
Trusted by Wellness eCommerce Founders Who Wanted Better Conversions
Result of Case Study
Result of Case Study
Result of Case Study
GOT QUESTIONS? WE'VE GOT ANSWERS.
Need help email us:
"I'm not a conversion expert. Will I actually be able to use this?"
Yes. The audit is designed for founders, not CRO specialists. Every module includes clear instructions, examples, and structured prompts. You don't need technical skills. You just need to follow the process. If you can click through your own website, you can complete this audit.
"How is this different from hiring an agency or CRO consultant?"
Agencies charge $5k–$15k for audits and take weeks to deliver vague recommendations. This gives you the same diagnostic framework for a fraction of the cost, and you can implement it immediately. You're in control. You learn the system. You don't wait on someone else's timeline.
"What if I've already done CRO work or run A/B tests?"
Most CRO work is guesswork dressed up as strategy. You're testing random elements without diagnosing the root problem first. This audit shows you what's actually broken so you stop wasting time testing the wrong things. Even if you've done CRO before, this will reveal blindspots you missed.
"How long does it take to complete the audit?"
Most founders complete the full 6-step audit in 60 to 90 minutes. You can do it all in one sitting or break it into modules. The scoring and prioritisation takes another 15 to 20 minutes. So within a couple of hours, you'll have your complete Fix-This-First plan ready to act on.
"Will this work for my specific type of wellness product?"
Yes. The 6-Step Audit Framework is built for wellness eCommerce specifically supplements, skincare, functional foods, fitness products, health devices, and everything in between. The audit steps apply to every wellness store because the buying psychology is the same: your customer needs to trust the product, understand the value, and feel safe before they buy. The AI prompts adapt to your specific store and pages, so the output is tailored to your business not generic advice.
"What if I do the audit and realise I don't want to do the fixes myself?"
That's exactly why we offer the done-for-you upgrade. After your purchase, you'll have the option to upgrade to the Conversion Power Project where Charlotte and her team run the entire audit for you. They review your site across all 6 steps, deliver 20+ specific fixes with a Loom walkthrough, and hand you a prioritised implementation plan. You don't touch a prompt. You don't score a thing. Charlotte's team does the full diagnosis so you get expert eyes on your store instead of doing it yourself. Think of the DIY kit as the self-serve option and the Conversion Power Project as handing the keys to the expert.
"I'm already paying for ads. Should I pause them while I fix conversion?"
That depends on your conversion rate. If you're converting below 1.5%, you're paying for traffic your funnel can't handle. Fixing conversion first means every dollar you spend on ads after will be worth more. Think of it this way: would you rather scale a 1% funnel or a 3% funnel?
"What if I don't see results?"
This isn't a magic pill. It's a diagnostic tool. If you complete the audit, identify the leaks, and implement the fixes, you will see improvement. The question isn't whether it works it's whether you'll actually do the work. The kit gives you the system, the clarity, and the plan. You bring the action.
"Is there a guarantee?"
Absolutely. You've got a full 30-day money-back guarantee. Run the audit, use the tools, and if you don't walk away with a clearer picture of what to fix on your site, just email for a full refund. No hoops, no hassle.
WHO IS Liam evans & Unorthodox?
Charlotte Crivelli has spent 15+ years building and scaling ventures from the inside at the highest level.
She's led growth across major innovation portfolios at CommBank and NAB, was the first growth hire at Boston Consulting Group's innovation lab (both globally and again in Sydney), and founded a growth lab in Los Angeles that she later sold working with names like Quincy Jones, Laird Hamilton, Michelle Bridges, Tammy Hembrow, Bill Gross, and more.
Along the way, she's been recognised with awards including Entrepreneur of the Year and Women in Tech Making a Difference in America. She's brought that same growth discipline back to Australia, working across innovation labs and venture teams at CommBank, NAB, Accenture, Deloitte, and beyond.
But here's what matters for you:
Charlotte has spent over a decade watching the same pattern repeat across hundreds of wellness and eCommerce businesses. Founders with great products, real traffic, and genuine demand stuck at a revenue ceiling because they couldn't see what was actually breaking in their conversion and retention journey.
They'd hire agencies. Run more ads. Redesign the site. Try the latest Shopify app. And nothing would stick because nobody had shown them the right diagnosis first.That's what Validation Nation exists to fix.
The Validate → Convert™ framework was built from the trenches shaped by every audit, every sprint, and every "aha" moment Charlotte has had working with founders, operators, and enterprise teams alike. It's not theory. It's a system for finding what's broken, prioritising what matters, and fixing it in the right order.
What makes Validation Nation different?
Charlotte doesn't sell traffic strategies or ad hacks. She helps you convert and retain the customers you've already got because that's where the real leverage is. The framework covers both sides of the growth equation: why people aren't buying and why they're not coming back. And everything is built for wellness specifically where trust, safety, authority, and proof are non-negotiable.
The DIY Trust & Conversion Audit Kit is the most accessible way to get Charlotte's system into your hands. Same framework. Same diagnostic depth. Now packaged so you can run it yourself, on your own schedule, and walk away with a plan you can act on today.
Liam has been in the online business space for nearly a decade — building and scaling multiple offers beyond 7-figures, from low-ticket products to high-ticket programs.
Over the years, he’s personally generated millions of dollars online and, through his frameworks, has helped clients collectively bring in millions more in revenue.
For more than 5 years, Liam has been openly sharing the behind-the-scenes strategies of his businesses on YouTube, where he’s helped thousands of entrepreneurs achieve success online.
For the past 4 years, he’s been focused on growing Unorthodox, alongside his co-founder Mark Wilson — an agency/consultancy hybrid built to help high-ticket businesses get more clients and customers.
What makes Unorthodox different?
No complicated jargon. No confusing systems.
No overpriced retainers.
Just streamlined, proven growth systems that actually work.
EVERY MONTH YOU DELAY FIXING CONVERSION, YOU KEEP PAYING FOR TRAFFIC THAT SHOULD ALREADY BE WORTH MORE.
You're not going to wake up one day and magically know what's blocking sales. You need to see it. Diagnose it. Fix it.
The gives you 15+ years of conversion and retention expertise distilled into a system you can run in 90 minutes the same validation-led approach that's lifted conversions from 0.9% to 3.6%, generated over $1M in revenue for wellness brands, and turned invisible problems into visible, prioritised fixes.
Here's what you're getting for just $67:
The complete 6-Step Audit Framework covering trust, clarity, UX, PDP, cart/checkout, and retention. The AI Prompt Pack with copy-paste prompts engineered to audit your specific store. The Scoring & Prioritisation Sheet with impact vs. effort matrix. The Implementation Toolkit with page-section checklists and conversion building blocks. Plus both bonuses Post-Purchase Flow Starter Map and the Quick Diagnostic Checklist.
All backed by a 30-Day Money-Back Guarantee. Run the audit. Use the tools. If you don't walk away with a clearer, more confident plan for your store, email and you'll get every dollar back. No questions. No friction.
Stop scaling a broken funnel. Get the audit. See the leaks. Fix them.
$197 ONLY $67
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RESULTS DISCLAIMER:
The testimonials and examples used on this page are exceptional results and don't guarantee that you will achieve the same or similar results. Individual results will vary based on your current skill level, practice consistency, natural ability, vocal health, and many other factors. While many students see significant improvement within 30-60 days, your results may be faster or slower depending on your dedication to following the program.
REFUND POLICY:
We offer a 30-day money-back guarantee on your first month's membership fee. To receive a refund, you must have actively participated in the training program by watching course content and practicing exercises consistently. Refund requests must be submitted within 30 days of purchase via email to [email protected]. Refunds are processed within 5-7 business days. Annual memberships are refunded on a pro-rated basis within the first 30 days only.
TESTIMONIAL DISCLAIMER:
The testimonials on this page represent individual experiences and results from students who have completed various aspects of our training program. These testimonials are not necessarily representative of all students' experiences. Some testimonials may have been edited for clarity and length.
MEDICAL DISCLAIMER:
This program is intended for educational and informational purposes only. If you have any existing vocal health issues, medical conditions affecting your voice, or experience pain while practicing, please consult with a medical professional before beginning any vocal training program. The techniques taught in this membership are designed to be safe and protective of vocal health, but individual circumstances vary.
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